2009 Provincial Ad Campaign

2009 HSAA Radio Campaign
2009 HSAA Billboard Campaign

DynaLIFE Radio Ads: EZ Rock & Capital FM

Health Sciences Assoc 1x30 July 27

Stand up for Public Healthcare Rally, May 9, 2009: Radio Advertising Campaign

Health Sciences Assoc (8376) 1x30 May 7 - 8
Health Sciences Assoc (8377) 1x30 May 9

EMS Transition Campaign - February to March 2009

HSAA launched a provincial EMS imaging campaign in February 2009, as the provincial government prepared to take over responsibility for a majority of Alberta's EMS services.

The objective of this important advertising campaign, which included billboards and buses across the province, was to raise the profile of the close to 1,000 EMS members that HSAA currently represents, the important role they play in our health-care system and the industry-leading collective agreements Health Sciences' members enjoy.

EMS Billboard & Bus Campaign - February to March 2009

Photos: Billboard and Bus campaign in Edmonton


As we prepare for another round of provincial bargaining, HSAA is raising its public profile through media advertising. During the month of February, billboards and bus shelter ads will appear near hospitals in many communities across Alberta. These billboard images will also appear in closed captioning ads on Global television and on Shaw community cable channels across the province.

We have adopted a common message: that Health Sciences members are a "vital part of your health care team". The ads on Shaw cable community channels will run for three months beginning January 7. The Global TV ads will appear on the morning, noon, and evening news casts during the first three weeks of February.

To view the billboard ad, click here
To view the bus shelter ad, click here
To view the cable TV ad, click here

Select your community to find out the locations of the billboards and bus shelter ads.

• CALGARY
• DEVON
• EDMONTON
• FORT McMURRAY
• FORT SASKATCHEWAN
• GRANDE PRAIRIE
• LEDUC
• LETHBRIDGE
• MEDICINE HAT
• RED DEER
• ST. ALBERT
• STONY PLAIN

 

RADIO ADS

The HSAA radio ads use common nursery rhymes to highlight the importance of Health Sciences disciplines in our health system.

Humpty Dumpty
Little Bo Peep
Little Miss Muffet
Jack & Jill


Holiday Radio Campaign:

Holiday Radio Ad 1 (in mp3 format)
Holiday Radio Ad 2 (in mp3 format)

TELEVISION ADS

The purpose of the Humpty Dumpty advertisements is to raise public awareness of the important role of Health Sciences disciplines in our health care system.

In the last couple of years, the ads have been broadcast on television (Global and CTV) across Alberta.

The ads are currently broadcast on Health Unlimited Television (HUTV), a health information service available in the waiting rooms of hospitals and medical clinics across Alberta as well as bedside televisions in hospitals.

HSAA will use the ads in future campaigns to raise awareness of the importance of Health Sciences workers.

TV Ads:

Humpty Dumpty Ad - Part 1 of 3 (in wmv format)
Humpty Dumpty Ad - Part 2 of 3 (in wmv format)
Humpty Dumpty Ad - Part 3 of 3 (in wmv format)

Global TV 2008 Holiday Campaign:

Global TV 1 (in mov format)
Global TV 2 (in mov format)
Global TV 3 (in mov format)
Global TV 4 (in mov format)
Global TV 5 (in mov format)